Podcast

Everybody is “niching down”, and it’s a sound strategy for everything from your podcast to your audio repair shop.

There’s wisdom in Article 126 that many marketers have failed to absorb,

A social media gaffe presents a teachable moment for people who communicate for both fun and profit.

They new what they were doing all along. We fell for it. And now, it might be too late to stop it.

The more important question is, what’s YOUR biscotti? And why on earth don’t you offer some?

“Gorilla in the room” is not actually the phrase that people use. It kind of conflates two terms that people do use, “800-pound gorilla” and “elephant in the room”. I’ll let you look those up on your own to establish their origins, but I’m sure the elephant was none too happy about having the gorilla steal his thunder. In whatever you’re working on right now, are you giving ground to the gorilla?

Defensibility – a word we may very well have just coined here – is the art of doing things on purpose. It’s what separates the pros from the cons and by that, I don’t mean what separates the positives from the negatives.

Bear with me here, because it might seem at times like I’m taking six different

I was 16 years old when a video came out that sparked a revolution. It

We’ll get to my latest bit of blasphemy about a podcast publishing schedule in a