Copywriting

When we say, “We Wrote The Book on Copywriting,” we mean it quite literally. Copywriting 101: What Was That Number Again? was a #1 Bestseller among Advertising books when it first came out in 2011, and made its way onto the reading list at several colleges and universities.

Now, we could simply say, “How much would you pay to have the people who wrote the book on copywriting create the script for your next ad?” But for all you know, maybe the book stinks. Maybe it was ghostwritten by one of those copy mills halfway ’round the world that makes you look at the phrase, “English as a second language” and think that second was a very generous estimate.

Before you invest hundreds, maybe even thousands of dollars into having us write your next commercial for you, we’d highly recommend investing the six bucks into the research of buying the book first. Read it, see if you agree with our approach, and if you like us, call us.

In fact, we’re so convinced you’ll have a better experience with us if you’ve read the book first, we’re prepared to offer clients a significant discount with a coupon code that’s hidden within the pages of the book.

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When it comes right down to it, there are basically two types of radio commercials: Institutional and Transactional. Or, in terms others might use, Image and Sales.

Institutional or Image advertising is the big-picture stuff meant to promote your company or brand.

Transactional or Sales advertising focuses on, as an example, your Black Friday sale.

There are two different rates for each of the two types because of the amount of work that goes into them. The truth is, it’s a lot easier to write “Buy now! Big sale!” than it is to craft something that maintains and develops the big picture of your brand.

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One-Stop Shopping

When you’ve won awards for writing, production and voiceover, it only makes sense that when a project hits your desk, the client will get the best results if everything is done in-house.

For example – great writers know exact what the voice should sound like, which words should get exactly what emphasis and inflection, which are the right sound effects and music elements to choose, and what the mix sounds like when it has hit the sweet spot.

So we’re happy to offer a bundle of our services for radio commercials at substantial discounts from our regular individual rates.

We can’t tell the voice actors what to charge for their services – and we already offer their voices with no markup – we can offer a 20% savings on our rates for Copywriting and Production.

Why?

Because we know we’ll get you better results if the project stays in-house from start to finish.

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