
The Shot Heard ‘Round the Advertising World
If you ever dig into the history of great advertising, this one is in virtually any serious analysis of the most influential advertising in history.
My task which I am trying to achieve is, by the power of the written word,
to make you hear, to make you feel – it is, before all, to make you see.
Joseph Conrad
About Us
Pretty loaded phrase, right? Lots to unpack there.
Here’s what it means to us: We want people talking about you (remarking on you). For all the right reasons. Whether that’s because they love your podcast, because your commercial made them laugh, or because of that great new afternoon DJ on your radio station.
Sounds good, right? (We get that a lot.)
If you ever dig into the history of great advertising, this one is in virtually any serious analysis of the most influential advertising in history.
In this premiere episode of our new YouTube series, What Makes This Ad Great, we’re digging into a McDonalds Big Mac with a great television commercial from the 1970s.
Everybody is “niching down”, and it’s a sound strategy for everything from your podcast to your audio repair shop.
We’ve been making the most of the spoken word since 1981. So for us, making you sound amazing is more than applying some technical wizardry we found in the Help screens on our software. It’s a lifelong passion for excellence, with the smiling faces of literally thousands of happy clients to back it up.