Going Through the Motions
Not everything has to be a passion project. But going through the motions is a conscious choice. A quick story might help get you back on track.
Why Your A/B Testing Isn’t Working
A/B Testing isn’t new. It wasn’t invented by the tech community. And that might be why many people are just plain using it wrong.
Advertising Fails On This One Mistake
Advertising fails, as far as I’m concerned, for one reason more than any other. Maybe this perspective shift can change your results.
Content Creation and the Genesis of a Curmudgeon
Content creation is supposed to be fun.
…isn’t it?
Attention As Currency
We say “PAY attention” for a reason, but seldom stop to think about the value of what’s being paid for. Let’s explore attention as currency.
Stop Selling Me Stuff
As I’m writing this piece, and recording the podcast episode that will come from it,
Introducing Enhancement Marketing™
For a while now, anyone familiar with this space has caught me talking a lot
Funny Advertising Doesn’t Work, Does It?
“Dying is easy. Comedy is hard.” goes the quote. Funny advertising is even harder. Gurus might be talking you out of it for reasons other than you were expecting.
Google Says, “You Should Have Listened To Neil Hedley”
For people who never stopped writing for other people, Google’s latest SEO guidance wasn’t the horrific death knell it spelled for others.
The Hollywood Quote We All Got Wrong
When famous people say things that get repurposed as business mantras, the potential for misinterpretation abounds.