The Shot Heard ‘Round the Advertising World
If you ever dig into the history of great advertising, this one is in virtually any serious analysis of the most influential advertising in history.
The Burger Wars, Part 1
In this premiere episode of our new YouTube series, What Makes This Ad Great, we’re digging into a McDonalds Big Mac with a great television commercial from the 1970s.
Forking Genius
Everybody is “niching down”, and it’s a sound strategy for everything from your podcast to your audio repair shop.
What Anyone Who Uses a Microphone Can Learn from Van Halen
There’s wisdom in Article 126 that many marketers have failed to absorb,
What Broadcasters & Podcasters Can Learn from Barbra Streisand
A social media gaffe presents a teachable moment for people who communicate for both fun and profit.
They Lied To Us
They new what they were doing all along. We fell for it. And now, it might be too late to stop it.
Where’s My Biscotti?
The more important question is, what’s YOUR biscotti? And why on earth don’t you offer some?
The Gorilla In The Room
“Gorilla in the room” is not actually the phrase that people use. It kind of conflates two terms that people do use, “800-pound gorilla” and “elephant in the room”. I’ll let you look those up on your own to establish their origins, but I’m sure the elephant was none too happy about having the gorilla steal his thunder. In whatever you’re working on right now, are you giving ground to the gorilla?
In Defense Of Defensibility
Defensibility – a word we may very well have just coined here – is the art of doing things on purpose. It’s what separates the pros from the cons and by that, I don’t mean what separates the positives from the negatives.
The Consumer Is Always Right. Even When They’re Idiots.
Bear with me here, because it might seem at times like I’m taking six different