May 2023

“Gorilla in the room” is not actually the phrase that people use. It kind of conflates two terms that people do use, “800-pound gorilla” and “elephant in the room”. I’ll let you look those up on your own to establish their origins, but I’m sure the elephant was none too happy about having the gorilla steal his thunder. In whatever you’re working on right now, are you giving ground to the gorilla?

Defensibility – a word we may very well have just coined here – is the art of doing things on purpose. It’s what separates the pros from the cons and by that, I don’t mean what separates the positives from the negatives.