March 2022

It’s said that you should talk to your potential customers where they are. Except that sometimes, you shouldn’t.

You might be surprised how much better you sound when you stop doing the thing that almost everyone has done.

Joe Rogan doesn’t care that I don’t like his podcast. Or at least, he shouldn’t.

Tons of us would benefit from reconnecting with childlike curiosity. And so would the eyes and ears we’re trying to capture.