In Copywriting 101: What Was That Number Again?, we talk about sound-alike music beds. Music tracks that sound familiar. It’s a brilliant tactic, used as a subliminal foot in the door that keeps you listening to the audio because it’s somehow comfortable and familiar.
Go ahead – watch this Coke commercial from 2011 and see how easy it is to sing the lyrics to the massive Jason Mraz hit, “I’m Yours” while it’s playing.
