Copywriting 101:
What Was That
Number Again?

When we say we wrote the book on copywriting…

…we mean it literally.

Copywriting 101: What Was That Number Again was released in 2011, and quickly became a #1 bestseller among advertising and marketing books. It hit the reading list at a number of colleges and universities, and the 10th Anniversary Revised Edition was released in the summer of 2021.

Below, for your dining and dancing pleasure, you’ll find a number of the elements that are covered in the book.

Click the image to purchase your copy from Amazon – and use the first word from Chapter 16 as a coupon code for our services!